The Dead Company Club

I did a lot of soul searching when my company closed. Did I love my work, or just love what it enabled me to do?

Many of my colleagues grabbed offers from competitors, but I chose a new path. I became an entrepreneur and a consultant to other entrepreneurs. Ultimately I started four companies and worked with many more. And boy, did I learn how ignorant I was.

I was an expert in one subject in my former job. I didn’t need to know anything about emerging trends like Twitter, micro-manufacturing or green business. I learned – thanks to many strangers who offered valuable expertise for free – what I had missed. And there was a big gap.

If your corporate cocoon has cracked open recently, there is a new business world you should know about. A newly released eBook, “What Matters Now,” is a must-read. The book is a collaborative effort by dozens of authors, journalists and activists who preach the facts of leading edge business and corporate interaction. Each has written a “micro essay” of about 140 words. It’s easy reading but incredibly valuable in its simplicity.

Consider the opening essay by Seth Godin titled “Generosity.” It begins:

“When the economy tanks, it’s natural to think of yourself first. You have a family to feed, a mortgage to pay. Getting more appears to be the order of business.

It turns out that the connected economy doesn’t respect this natural instinct. Instead, we’re rewarded for being generous. Generous with our time and money but most important, generous with our art.

If you make a difference, people will gravitate to you. They want to engage, to interact and to get you more involved.”

The topics are delightfully diverse, and I’m glad I don’t agree with all the opinions because I really don’t know it all. If you’re pondering your future, take a few hours to absorb some important trends before you make your list of resolutions for the new year. And, as the authors suggest, if you like what you read, pass it on.

Laurie Phillips is a freelance writer and President of Sundance Research, a network for writers and editors.

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